Vizu Corporation (http://www.brandlift.com), a San Francisco-based company providing a real-time online brand ad effectiveness measurement platform to leading advertisers and publishers, today announced the addition of Paul Gunning, CEO of Tribal DDB Worldwide, a global interactive agency that consistently ranks among the worlds top-10 and Pierre C. Bouvard, Senior Vice President of Media Sales at TRA Inc., a media measurement and analytics software company, to Vizus Board of Advisors. They join current board advisors: Bob Jeffrey, CEO & Chairman, J Walter Thompson; Stephen Klein, builder of innovative technology companies including iballs; and Dick OHare, a digital media industry veteran who held top posts with DoubleClick, AOL and Yahoo.
Vizu is at the forefront of reshaping the way we think about online brand advertising, says Mr. Gunning. Brand advertisers have historically limited their online advertising because they havent had a relevant means of measuring its effectiveness. In establishing Brand Lift as a reliable, everyday metric for online brand advertising, Vizu is removing this obstacle, and opening a new frontier in digital media advertising.
"Vizus Ad Catalyst platform is being used by hundreds of the worlds most important brands to measure the effectiveness of their online brand advertising efforts in real time," says Mr. Bouvard. "By providing a common currency of communication between advertisers and their partners in the digital media ecosystemcreative agencies, media buying agencies, online publishers, and online ad networksVizu enables a new level of collaboration that is reminiscent of the heyday of online direct response advertising when precise measurement drove rapid spending growth. Now that all parties involved in executing an online brand campaign can be on the same page rallying around a common, well defined branding objective, major new efficiencies are being achieved."
Mr. Gunning oversees the strategic and financial direction of Tribal DDB's network of 60 offices spanning 42 countries around the globe. Tribal DDB is a unit of Omnicom and a wholly owned subsidiary of DDB Worldwide. Prior to becoming CEO in 2008, he was President of Tribal DDB East, responsible for the management and profitability of Tribal DDB Chicago and New York. Previously, as vice president, general manager of Tribal DDB Chicago, Mr. Gunning developed the largest office in the Tribal DDB network, helping to craft online advertising strategies for clients such as Lowe's Home Improvement, Johnson & Johnson, and State Farm Insurance. In addition, he led strategic consulting projects that led McDonald's, Gatorade and Quaker Oats to name Tribal DDB as their Agency of Record. Before joining Tribal DDB in July of 2000. Mr. Gunning held a variety of positions at interactive advertising agencies, hi-tech merchandising companies and promotions agencies.
Mr. Bouvard has 25 years of experience in media and market research, creating new entertainment brands with significant audience growth as well as senior leadership roles in sales, marketing and operating. He has advised a number of digital media startups and venture funded companies on strategy and insights. Previously, as President of Sales at Arbitron Inc., Mr. Bouvard led the sales and marketing effort to launch Arbitron's Portable People Meter (PPM), an innovative multi-media audience measurement service. Also at Arbitron, Mr. Bouvard created the out-of-home and custom research divisions. Earlier, Mr. Bouvard was EVP at Coleman Insights, a leading market research and consulting firm to the radio industry in the U.S. and in Europe. At Coleman, he helped launch the nation's first Hip Hop formats in Los Angeles and New York City and oversaw the programming and marketing strategies of dozens of highly successful major market stations. Mr. Bouvard also advises Colligent, a social media audience affinity application, has served on the boards of Adify and TRA, and currently is the Chairman of the Board of the IRTS, a leading media charity in New York City.
We look forward to leveraging Paul and Pierre's insights and expertise in the world of online brand building and marketing measurement, says Vizus CEO, Dan Beltramo. With advertisers demanding an alternative to click-through-rates for measuring the effectiveness of online brand advertising, were seeing tremendous growth in the demand for our metrics platform."
Tribal DDB Worldwide (http://www.tribalddb.com), an Advertising Age A-List Agency, is headquartered in New York with 60 offices spanning 42 countries around the globe. Since it was founded in 2000, Tribal DDB has expanded and been recognized well beyond its digital roots. By 2005 Tribal DDB was named Interactive Agency of the Year by Adweek and at the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. This was followed in 2007 by Tribal DDB being the first digital agency to win Global Agency Network of the Year from Advertising Age, and then, in 2009, being the first to win the Grand Prix in Film at the International Advertising Festival at Cannes. Tribal DDB continues to draw on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and differentiating marketing solutions for todays world. Tribal DDB Worldwide is part of Omnicom Group's DDB Worldwide.
TRA, Inc. (http://www.traglobal.com) is a media measurement and analytics software company whose products help advertisers, agencies and television networks improve advertising accountability and return on media investment. TRAs Media TRAnalytics
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