Less than four years after starting to sell shoes on eBay as a pastime, Norfolk-based couple Martin and Monica Lott and their staff are celebrating the launch of their new online fashion superstore FYFO.co.uk.
From Adidas to Zandra Rhodes, FYFO brings together over 60 of the leading names in footwear, bags and accessories split across adults, teens and toddlers. All the favourite names are there; Merrell, Fly London, Paul Frank, Peppa Pig, Blowfish, Birkenstock, Dr Martens, Hunter, Ben Sherman, Lonsdale, Dunlop, Gola Classics and too many more to mention, making it a UK-based haven for fashion shoppers.
Beyond the brands FYFO.co.uk is all about choice. Womens footwear ranges, for instance, offer customers Flats, Formals, Lace-ups, Slip-Ons, Casuals and Slippers, as well as walking and hiking shoes.The selection of bags is equally impressive ; Shoulder, Messenger, Handbags, Weekend, Shopper and Totes. Boys & Girls ranges display Boots, Casuals, Formals, Slippers, Heels, Sandals, Trainers, School, Football and Skating footwear.
The concept of selling branded fashion at the most affordable prices online is not a new one, but there is far more to FYFO.co.uk than price. The funky new ecommerce website has been designed with user experience and convenience in mind something still rarely seen in this cost-conscious market place making shopping and purchasing easy and enjoyable.
Beyond the checkout, the couple have ensured that the customer service ethos which helped their eBay business to take the market by storm will be maintained, and continually improved upon, all the time encouraging and rewarding repeat business - reflecting the underlying translation of the FYFO acronym, Fuel Your Fashion Online.
A brief glance at the homepage demonstrates this service culture, highlighting a more than generous 60 Day Returns Policy and Free Delivery on all Standard Orders.
As Martin points out we have learned so much about the online fashion and footwear market from our previous experiences with eBay and Amazon. This has given us the confidence to move into full ecommerce with our own brand. By providing an exemplary customer service from promotion through to purchase, we believe there are exciting times ahead for FYFO.co.uk.
The new site, Martin continues, has been created by Norwich and London based Further Search Marketing, who have a fantastic track record in making ecommerce businesses more profitable. They will be carrying out the ongoing online marketing and social media activity to ensure the site gains the traffic levels to make the business fly.
The new FYFO site which officially went live on 1st August contains its own blog which will keep the site visitor abreast of new brands, fashion advice and tips and upcoming promotions which will be pushed out across the relevant social networks and communities.
Finally, for every order taken on the site, a donation will go directly to childrens charities, so you can even feel good about buying at FYFO.co.uk. Yes, Martin and Monica seem to thought of everything.
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