Acquity Group LLC, a leading global brand eCommerce and digital marketing company, announced today the results of its third-annual Mobile Audit, which analyzes Internet Retailers Top 500 companies on their rate of mobile adoption.
This years Top 10 Best-in-Class companies leading the way in mobile initiatives include, in alphabetical order: Amazon, Armani Exchange, Barnes & Noble, Buy.com, Cabelas, Gilt Groupe, The Home Depot, Newegg, Walgreens, and Wal-Mart.
These ten retailers are executing mobile tactics that are positioning them ahead of the mobile commerce curve, said Tom Nawara, Vice President of Digital Strategy and Design at Acquity Group LLC. All of these companies have made a focused commitment to mobile, and its paying off. Not only have they implemented mobile-optimized sites to support a wide range of devices, but they have taken initiatives a step further with exceptional transactional functionality and well-designed apps that meet customer needs.
The results show that 37% of the analyzed e-tailers now have a mobile site, up from only 12% in 2010.
The study also found that one in four retailers have at least one mobile app. These numbers have steadily risen over the past few years, a key indicator of the mobile revolution:
No comments:
Post a Comment